NBC’s coverage of the Winter Olympics on Friday night averaged 12.1 million total viewers and a 2.6 demo rating, down sharply from Thursday’s numbers (14.9 mil/3.4) to mark new lows for the PyeongChang games. Versus the final Friday in Sochi 2014 — which similarly marked a low for those winter games — NBC’s numbers were […]
NBC’s coverage of the Winter Olympics on Friday night averaged 12.1 million total viewers and a 2.6 demo rating, down sharply from Thursday’s numbers (14.9 mil/3.4) to mark new lows for the PyeongChang games. Versus the final Friday in Sochi 2014 — which similarly marked a low for those winter games — NBC’s numbers were […]
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